- Double Bubble Affiliate Programme UK
- Join the Double Bubble Affiliate Programme
- What to Prepare Before Applying
- How Double Bubble Affiliate Referrals Work
- What Counts as a Qualifying Player
- Double Bubble Affiliate Commission
- How Revenue Share Is Calculated
- Tracking Links, Campaigns and Reports
- Monitor Campaign Performance
- Troubleshoot Missing Tracking
- Double Bubble Affiliate Payments
- Avoid Delayed Payments
- Promotional Materials and Marketing Channels
- Protect Double Bubble Brand Assets
- UK Advertising Requirements
- Resolve Common Affiliate Account Problems
Double Bubble Affiliate Programme UK
The Double Bubble affiliate programme allows UK publishers and marketers to earn commission by referring eligible new players to the brand. Applications are managed through Gamesys Group Partners, where accepted affiliates can obtain tracking links, access promotional materials, monitor campaign results and review their individual commercial terms.
Join the Double Bubble Affiliate Programme
Start by opening the Gamesys Group Partners registration route and submitting an affiliate application. You will need to provide accurate personal or business information, contact details and information about the websites or marketing channels you plan to use.
Admission is subject to review. Applicants must be at least 18 years old and may be asked to complete identity, age, location and contact checks. Gamesys can also request additional information about website ownership, traffic sources and promotional methods.
Follow these steps to apply:
- Open the Gamesys Group Partners affiliate registration route.
- Enter your personal or business details accurately.
- List the websites and marketing channels you intend to use.
- Provide any requested identity or ownership information.
- Read the current programme agreement and submit the application.
- Wait for confirmation before publishing Double Bubble promotions.
- After acceptance, log in to obtain approved links and promotional materials.
Access to the partner dashboard begins after the application has been accepted. Registration alone does not authorise an applicant to use Double Bubble trademarks, creative assets or tracked campaigns.
What to Prepare Before Applying
A complete application should explain how you intend to attract relevant adult UK traffic. Prepare the following information before starting:
- Your full legal or registered business name
- Current contact information
- The websites, applications or social profiles you control
- The countries and audiences your content targets
- Your main traffic sources
- The marketing channels you want to use
- Accurate bank details for future commission payments
- Supporting identity or business documentation if requested
Every promotional website should be declared. If you later add another website or traffic source, update the account information and obtain approval where required. Domain names, page designs or social profiles that imitate the Double Bubble brand can prevent acceptance and may breach the programme terms.
How Double Bubble Affiliate Referrals Work
Affiliates promote Double Bubble through unique tracked links. When a visitor follows one of these links, the programme records the click and associates subsequent eligible activity with the relevant affiliate account and campaign.
A click alone does not generate commission. The visitor must become a qualifying new player by completing registration and meeting the deposit and wagering conditions displayed in the affiliate account or communicated by Gamesys. These qualification rules should be checked before launching a campaign because they determine which referrals become commissionable.
The referral journey can be summarised as follows:
- The affiliate publishes approved Double Bubble content.
- An adult visitor follows the assigned tracking link.
- The visitor reaches the relevant Double Bubble landing page.
- The visitor creates a new player account.
- The player completes the applicable qualifying activity.
- The referral appears in the partner reports.
- Eligible revenue or acquisitions contribute to commission.
Double Bubble offers several useful content angles for affiliate campaigns. The Double Bubble website includes 75-ball, 80-ball and 90-ball bingo, slots, Slingo, casino tables and live dealer games. It also features dedicated Double Bubble titles, including the original slot and related jackpot games. Affiliates should match each campaign to the most relevant approved landing page rather than sending every visitor to the same general destination.
What Counts as a Qualifying Player
A qualifying player is a new customer who begins registration after a valid tracked click and completes the applicable minimum deposit and wagering activity. The precise criteria appear in the affiliate account or are supplied in writing.
Several conditions matter:
- The tracking link must be active and assigned to the affiliate.
- The visitor must be a new player for the relevant brand website.
- Registration must begin through the valid referral journey.
- The required qualifying activity must be completed.
- The traffic and promotion must comply with programme rules.
- Fraudulent, disputed or self-referred activity does not qualify.
Friends, relatives, employees and associates must not register through an affiliate’s links to generate commission. Affiliates must also avoid incentives or promotional claims that have not been approved.
Double Bubble Affiliate Commission
The Double Bubble affiliate programme supports revenue share, cost per acquisition and combinations agreed with Gamesys. The applicable model and rate are confirmed during the application process, displayed in the affiliate account or communicated in writing.
| Commission model | How it works | What to check |
|---|---|---|
| Revenue share | Pays an agreed percentage of net gaming revenue generated by qualifying referred players | Revenue-share rate, deductions and eligible products |
| CPA | Pays an agreed fixed fee for each qualifying new player | CPA value and the required deposit and wagering activity |
| Combined arrangement | Uses revenue share and CPA under individually agreed terms | Split, qualification rules and reporting method |
Do not calculate expected earnings from a public headline rate alone. The account-specific agreement determines the applicable commission, qualification conditions and eligible activity.
How Revenue Share Is Calculated
Revenue-share commission is based on net gaming revenue rather than the total amount deposited by referred players. The general calculation is:
Gross win − applicable programme deductions = net gaming revenue
Net gaming revenue × agreed revenue-share rate = affiliate commission
Applicable deductions can include payment-processing fees, gaming taxes, licence costs, bonuses, loyalty rewards, third-party platform expenses, jackpot contributions, chargebacks, refunds and invalid or fraudulent payments. The monthly statement provides the commission figure calculated under the affiliate’s agreement.
A negative monthly payable balance resets to £0 at the beginning of the next calendar month. It is not carried forward to reduce the following month’s positive balance.
Commission remains subject to the active programme agreement. When the agreement expires or is terminated, entitlement to future commission also ends, including revenue associated with previously referred players.
Tracking Links, Campaigns and Reports
After acceptance, affiliates can access Double Bubble links and promotional materials through the partner platform. Each tracked link contains the information needed to connect valid clicks and qualifying players with the correct affiliate account.
Use only current links and assets supplied through the dashboard or approved in writing. An outdated, withdrawn or independently modified link may direct users incorrectly or prevent the campaign from being tracked as intended.
Affiliates promoting Double Bubble across several websites or content types should create separate campaigns. This makes it easier to compare performance without mixing traffic from unrelated placements.
A practical campaign structure could separate:
- Double Bubble bingo guides
- Slot and casino content
- Mobile-focused placements
- Email campaigns
- Approved social media promotions
- Individual websites or regional sections
Each campaign must use its own assigned tracking link. Reusing the wrong link can place registrations under a different campaign and make reports less useful.
Monitor Campaign Performance
The affiliate dashboard provides summary reporting and access to historical campaign information. Review reports regularly to compare clicks, registrations, qualifying players and commission.
Avoid judging a campaign solely by click volume. A placement with fewer clicks may produce more qualifying players if its audience and landing page are closely matched. Compare traffic sources using the same reporting period and confirm that each page uses the intended campaign link.
Troubleshoot Missing Tracking
If a click, registration or commission does not appear as expected, check the campaign setup in this order:
- Confirm that the published URL is the current assigned tracking link.
- Check that the link opens the intended Double Bubble destination.
- Make sure the correct campaign was selected.
- Confirm that the visitor was a new player.
- Review the qualifying deposit and wagering conditions.
- Check whether the reporting period has been selected correctly.
- Keep the campaign details and screenshots needed for a support query.
Do not replace a tracked link with the ordinary homepage address when attribution is required. The standard Double Bubble homepage is useful for general brand navigation, but affiliate referrals should use the links issued through the partner account.
Double Bubble Affiliate Payments
Gamesys makes a monthly commission statement available to the affiliate. The affiliate must then submit a valid invoice using the instructions provided by the programme.
Payment for the previous calendar month is made to the nominated bank account within 30 days after Gamesys receives a valid, undisputed invoice at the correct address. Commission is paid in pounds sterling by electronic bank transfer.
| Payment detail | Current UK programme term |
|---|---|
| Payment currency | Pounds sterling |
| Payment method | Electronic bank transfer |
| UK bank-transfer threshold | £25 |
| International bank-transfer threshold | £200 |
| Payment period | Within 30 days of receiving a valid, undisputed invoice |
| Balance below threshold | Carried forward until the applicable threshold is reached |
| Negative monthly balance | Reset to £0 at the start of the next calendar month |
Before submitting an invoice, compare its value with the monthly statement and verify the account’s payment instructions. The invoiced party, reference information and delivery address must match the details provided through the programme.
Avoid Delayed Payments
Keep your legal name, postal address, email address and bank information current. Incorrect bank details can cause a payment to fail, and associated bank charges may be deducted from commission.
Commission can also be held while suspicious, fraudulent or non-compliant activity is investigated. Use transparent traffic sources, retain campaign records and respond promptly if Gamesys requests information about a placement or group of referred players.
A useful monthly payment check should cover:
- The commission statement has been reviewed.
- The invoice value matches the statement.
- The correct legal and payment details are shown.
- The invoice is sent using the current account instructions.
- The applicable payment threshold has been reached.
- Any programme query has been answered.
Promotional Materials and Marketing Channels
Accepted affiliates receive a limited right to promote Double Bubble using authorised links, brand marks and promotional content. This permission applies only while the affiliate agreement remains active and the materials continue to be approved.
Use the latest banners, copy and campaign links available through the partner platform. If Gamesys requests a change to an offer, placement or creative asset, update or remove the affected material promptly.
Affiliate-created adverts, landing-page copy and visual assets require written approval before use. A publisher should not reproduce the full design of the official website, alter the Double Bubble logo or create branding that could make an independent affiliate page look like the operator’s own service.
Different promotional channels have different approval requirements:
| Marketing activity | Required approach |
|---|---|
| Content on an approved affiliate website | Use current links and approved promotional content |
| Original banners or promotional copy | Obtain written approval before publication |
| Email, SMS or push notifications | Obtain prior approval for the channel and campaign |
| Social media promotion | Use an approved account, audience and creative approach |
| Promotion through another affiliate network | Obtain prior written consent |
| New website or application | Add it to the affiliate account and secure approval |
The brand’s range makes it possible to build focused campaigns rather than generic casino promotions. Bingo content can direct readers towards the 75-ball, 80-ball or 90-ball offering, while casino-focused pages can cover slots, Slingo, table games or live dealer titles. Any promotion, reward or welcome offer must use the current approved wording supplied for that campaign.
Protect Double Bubble Brand Assets
Affiliates may not register domains, subdomains, business names or social profiles that are identical or confusingly similar to protected Double Bubble marks. The programme licence does not transfer ownership of the brand or permit unrestricted use of its assets.
Follow these practical rules:
- Do not imitate the appearance of the official website.
- Do not modify supplied logos without approval.
- Do not create unofficial offer graphics and present them as operator material.
- Do not place brand assets in unsolicited messages or unapproved channels.
- Remove withdrawn campaigns and obsolete offers.
- Keep a record of approvals for original content and placements.
UK Advertising Requirements
Every Double Bubble promotion aimed at a UK audience must be clearly identifiable as advertising and presented responsibly. Affiliates are responsible for the content, audience and placement of their marketing, including material published through contractors or approved third parties.
Promotions must not target under-18s, exploit vulnerable people or suggest that gambling offers financial security, replaces employment or solves personal problems. Gambling must not be presented as essential to social success, confidence or personal status.
People who are under 25, or appear to be under 25, must not be shown gambling or playing a significant role in standard affiliate advertising. Paid social media campaigns must use the audience restrictions and targeting controls required by the programme.
Before publishing, confirm that the campaign:
- Is clearly marked as advertising where required
- Includes the current 18+ and responsible gambling messaging
- Uses approved offer wording and creative assets
- Targets an appropriate adult audience
- Does not appeal strongly to children or young people
- Does not exaggerate potential returns
- Does not present gambling as a source of income
- Uses an approved marketing channel
- Links to the intended tracked landing page
- Is not placed on a website distributing unauthorised copyrighted content
Search advertisements should include the required age and responsible gambling information in the advert itself. Affiliates must also apply the current keyword exclusions provided through the partner programme.
Resolve Common Affiliate Account Problems
Most operational problems can be resolved by checking the application details, campaign setup and latest programme instructions before contacting support.
| Problem | Recommended action |
|---|---|
| Application requires more information | Supply the requested identity, website ownership or traffic-source details accurately |
| A new website is not available for campaigns | Add the website to the account and request approval before promotion |
| Creative has been rejected | Revise it using current brand guidelines and submit it for written approval |
| Registrations appear under the wrong campaign | Check which tracking link was used on each placement |
| Commission differs from a simple revenue estimate | Review net gaming revenue deductions and qualifying-player rules |
| Payment has not been released | Check the statement, invoice, threshold and registered bank details |
| An offer has changed | Replace old wording and assets with the current approved campaign materials |
Maintain copies of campaign links, publication dates, approval messages and invoices. These records make it easier to identify where a problem began and provide the partner team with the information needed to review it.
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